Schwarzkopf Professional isn’t just a brand; it’s a powerhouse in expert-driven hair solutions, revolutionising the industry with trend-setting, high-performance products that professionals can’t live without. With over 120 years of expertise, Schwarzkopf Professional has fused advanced technology with true genius to create color, care and styling solutions that hit the mark each time.
And with the all new IGORA Zero Amm range, Schwarzkopf Professional has taken innovation to new heights as they deliver stunning hair color results with zero ammonia and zero compromise.
“At Henkel Consumer Brands, we are committed to providing our clients with the best possible experience. Our collaboration with top salon partner Lakmé Salon allows us to introduce revolutionary hair products that empower customers to explore innovative, high-quality options.
Together, we’re redefining the hair color journey and making exceptional results accessible to everyone.” – Kartik Kaushik, Country Head – Henkel Consumer Brands – India & South Asia.
“At Lakmē Salon, we’ve always been at the forefront of innovation and trends. And Schwarzkopf Professional has been our long standing partner to bring in new age Hair Color & Style innovations. With the launch of Igora Zero Amm, we are proud to bring a revolutionary zero ammonia hair color experience across our 450+ salons. It’s a Hair Color that Cares and now gives you a spectrum of 21 shades with up to 100% white hair coverage.” – Vipul Chaturvedi, CEO, Lakmē Lever
With a partner like Lakmé Salon, the impact only gets bigger! Lakmé Salon have long been icons in the beauty industry, known for delivering the latest trends and top-tier services with unmatched expertise. Their commitment to bringing ground breaking beauty to clients across India makes them the perfect match for Schwarzkopf Professional’s latest innovation. This powerhouse collaboration delivers an unparalleled experience—introducing clients to ammonia-free hair color for one exclusive day, at zero cost.
Introducing ‘Zero Amm Day’—Schwarzkopf Professional’s bold new initiative in partnership with Lakmé Salon, putting ammonia-free hair color in the spotlight. This innovative experience redefines salon experiences by offering clients a premium, zero-ammonia hair color service for one exclusive day, at zero cost
The concept made a remarkable debut earlier this month in Mumbai, where it received an overwhelming response from clients. The day welcomed a continuous flow of clients, culminating in chairs on full rotation, with complimentary root touch-ups happening throughout the day. The success of the Mumbai launch has set the stage for its next chapter in Pune, continuing to deliver the transformative experience of IGORA ZERO AMM to a wider audience.
For one day only, customers can enjoy a zero-cost root touch-up at select Lakmé Salon locations, showcasing Schwarzkopf Professional’s Igora Zero Amm range in action. On November 29, held across Pune, this game-changing event will offer customers a high-performance, ammonia-free hair color experience at zero cost—setting a bold new standard in color, and quality without any compromise.
With its sights set on becoming a nationwide phenomenon, ‘Zero Amm Day’ is now expanding to key cities. This movement underscores Schwarzkopf Professional’s commitment to innovation featuring a gentle hair coloration experience while giving Lakmé Salon the platform to showcase their unmatched expertise in delivering cutting-edge beauty solutions.
