The first-of-its-kind campaign by a hospital features Bollywood star Anil Kapoor having healthcare conversations with an intriguing Puneri Twist
Sahyadri Hospitals, the largest chain of multispecialty hospitals in Maharashtra, proudly announces a landmark campaign “Sahyadri – For Life,” marking the launch of Sahyadri 2.0, a transformative initiative aimed at redefining healthcare excellence across Maharashtra. This campaign is in collaboration with Bollywood legend Anil Kapoor, setting a new benchmark for brand-celebrity partnerships within the healthcare industry.
At the heart of this campaign is a series of conversations between AK (Anil Kapoor) with VK, a character named Vichaar Kar designed to embody the spirit of ‘Apla Marathi Manus’—witty, intelligent, and deeply relatable. The digital series AKVK brings a unique voice to healthcare conversations, making even complex topics approachable, engaging and impactful by speaking from the perspective of the common man.
The campaign will feature across multiple media platforms, including print, Out-Of-Home (OOH), radio, OTT platforms and digital channels – ensuring a robust presence that captures the essence of Sahyadri’s commitment to healthcare ‘For Life’.
The “Sahyadri – For Life” campaign symbolizes the hospital’s philosophy of being a lifelong partner in health for its patients, ensuring access to advanced medical care and compassionate support at every stage of life. Through this initiative, Sahyadri Hospitals aims to connect deeply with patients, addressing their evolving healthcare needs with cutting-edge technology, highly experienced medical professionals, and a patient-first approach.
“At Sahyadri, we believe in going beyond treatment to promote and sustain optimum health and fitness levels among the community. With the ‘Sahyadri – For Life’ campaign, we want to emphasize our role as a trusted healthcare partner for Maharashtra who stands by patients through every phase of their medical journey, offering hope and ensuring the best medical outcomes. We are thrilled to welcome Mr. Anil Kapoor as a voice of this campaign,” said Mr. Abrarali Dalal, Managing Director and CEO of Sahyadri Hospitals.
“Collaborating with a national icon like Anil Kapoor allows us to connect deeply with diverse audiences, as his enduring appeal and relentless commitment to fitness and wellness aligns with the values we uphold at Sahyadri. This partnership is more than a campaign; it’s a movement towards a healthier, more vibrant life for all, and Mr. Kapoor’s involvement is sure to inspire and make a profound impact“, said Mr. Manish Rai, Chief Marketing Officer, Sahyadri Hospitals.
“The character VK has been carefully crafted to make health care more relatable to people, by seamlessly blending care, compassion and innovation”, continued Mr. Manish Rai. “Together, Anil Kapoor and VK create a compelling dialogue that simplifies healthcare narratives for common man. This initiative is not just about promoting a brand; it’s about fostering trust, awareness and proactive engagement in health.”
The campaign also introduces a compelling new aspect – the “You and Us” message, emphasizing the shared responsibility for health and wellbeing. It highlights that there are only two people responsible for your health—YOU and US.
This message underscores the individual’s role in maintaining their health alongside the support from Sahyadri’s world-class doctors and surgeons, equipped with the latest global medical technology, ready to provide comprehensive healthcare solutions. It reassures the community that while self-care is essential, Sahyadri’s dedicated teams are always ready to provide the best possible care.
Sahyadri Hospitals has always been at the forefront of innovative healthcare solutions with a robust network of 11 state of the art facilities across Maharashtra. Apart from this campaign, Sahyadri also has a robust expansion pipeline that would further strengthen its position as the largest chain of hospitals in Western India.
